Danone inspires healthier nutritional choices with its campaign on Shopee

Danone’s regional brand day highlights on Shopee include Top Spender price and exclusive coupons

HANOI, VIETNAM – Media Outreach – July 12, 2022 – Danone, a multi-local food and beverage leader powered by fast-growing, health-focused categories, and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, are launching Regional Brand Day, “Let wellness take flight” campaign on Shopee Mall allowing consumers in the region to shop from the full range of Danone products for the whole family. As more people shop for health products online, the collaboration aims to help families make informed nutritional choices and discover products that meet their health and nutrition needs.

Taking place on July 16, Danone’s Regional Brand Day promotion on Shopee will feature Danone products from various categories, including Aptakid from the infant nutrition category and Evian from the beverages category and Alpro from the herbal category. . Inspired by Danone’s vision of One Planet One Health, the campaign aims to motivate consumers to lead healthier lives and start their journey to wellness with Danone’s portfolio of brands.

Deborah Chong, Global Head of E-Commerce, Danone, said, “We have seen incredible growth in our online business, including a 105% increase in growth across Southeast Asia during the Shopee 12.12 Anniversary Sale last year. As more and more consumers turn to e-commerce platforms like Shopee to seek out convenient and reliable product options, we believe this collaboration will further strengthen our presence in the region. Prioritizing consumer health is crucial to us and we believe that this regional brand day, which focuses on our ‘Let Wellness Take Flight’ theme, allows us to show our care and appreciation for our customers by providing convenient access to products that support their health and nutrition. Needs.”

Eva Lusiana, Country Manager, Danone Vietnam & Philippines, added, “We are very excited to expand our partnership with Shopee to better serve our customers and help them lead healthier lifestyles in line with our One Planet One Health vision. Danone is committed to providing healthy and sustainable choices for everyone, everywhere, every day, and through a strong partnership with our key partner, we are confident to bring this vision to life. With more people going online to shop, we will focus on meeting the needs of our consumers and delivering greater value by offering more diverse products and consumer experiences.

Pavan Challa, Director, Regional Brand Partnerships at Shopee, shared, “As the leading e-commerce platform in Southeast Asia and Taiwan, Shopee is committed to providing the best variety of products and the best value for shoppers. We share Danone’s belief in giving empower consumers to lead healthier lives through access to quality food and nutrition, and we are proud to partner with them on Regional Brand Day 2022. Together, we hope to bring products to shoppers quality at an affordable price.

On campaign day, shoppers can expect a host of exclusive Shopee Mall offers, including:

  • Aptakid product:
    • Attractive gifts with purchase: Be eligible to choose from a selection of freebies when purchasing Aptakid products.
    • Exclusive best spender prizes: The chance to win a set of ECOIFFIER toys worth 999,000 VNĐ.
    • Exclusive flash sale: Discount up to 22%
    • Exclusive Voucher 150,000 VNĐ discount valid on a minimum purchase of 1,299,000 VNĐ
  • Evian products:
    • Exclusive offer: Buy Combo 2 cases of 1.5L get 1 case of 330ml.
    • Flash sale: 30% discount on 2 best-selling flagship references: Evian 500ml case and 1.5L case
    • Promotional discount: 20% discount on all Evian products
    • Exclusive vouchers: 50k Coupon for order from 999k, 75k Coupon for order from 1499k
    • Gift with purchase: Give 1 Evian Cosmetic Bag worth 100,000 VND for every purchase.
  • Alpro products:
    • Exclusive offer: 35% discount for each product
    • Flash sale: 46% off bestselling SKU Almond
    • Exclusive vouchers: 8k coupon for order from 80k, 15k coupon for order from 100k
    • Gift with purchase: Gift 2 bamboo straws for each Alpro pack

For more information on Danone Brand Day, visit https://shopee.vn/aptamil

Download the Shopee app for free from the App Store or Google Play Store.

Hashtag: #Danone #Shopee

About Danone

Danone is a multi-local food and beverage leader driven by high-growth, health-focused categories across 3 businesses: essential dairy and plant products, waters and specialty nutrition. With his ‘One Planet. One Health’s action framework, which considers the health of people and the health of the planet as intimately linked, Danone aims to inspire healthier and more sustainable food and consumption practices. To accelerate this food revolution and create superior, sustainable and profitable value for all its stakeholders, Danone has defined nine 2030 Goals and led the way by being the first listed company to adopt the “Company with Mission” status in France. With the objective of bringing health through food to as many people as possible and the corresponding social, societal and environmental objectives set out in its bylaws, Danone is committed to acting in an effective, responsible and inclusive manner, in compliance with Sustainable Development. . United Nations Development Goals (SDGs). By 2025, Danone aims to become one of the first multinationals to obtain B Corp™ certification. With more than 100,000 employees and products sold in more than 120 markets, Danone achieved sales of 23.6 billion euros in 2020. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro , Danette, Danio, Danonino, Evian, Nutricia, Nutrilon, Volvic, among others) as well as strong local and regional brands (including Dumex, Protinex, AQUA, Blédina, Bonafont, Cow & Gate, Horizon Organic, Mizone, Oikos, Prostokvashino , Silk, Vega).

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitize and grow their online presence, helping more people access and benefit from digital services, and building local communities.

Shopee offers a simple, secure and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a strong commitment to helping local brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), one of the world’s leading consumer Internet companies. Sea’s mission is to improve the lives of consumers and small businesses through technology through its three core businesses: Shopee, Garena and SeaMoney.

About Shopee Mall

Shopee Mall is the region’s leading online shopping center offering one-stop access to a wide range of international and local brands and retailers. Buyers can enjoy three guarantees provided by Shopee Mall: 100% genuine products, free returns, and free shipping. With permanent offers, entertainment and a robust loyalty program, Shopee Mall offers an unparalleled online shopping experience and the best value all year round.

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