Chinese freestyle skiing fans love Gu’s fashion

March 13, 2021; Aspen, Colorado, USA; Ailing Eileen Gu of China competes in the Freeski Slopestyle during the final of the 2021 FIS World Snowboard and Freeski Championships. Mandatory Credit: Michael Madrid-USA TODAY Sports/File Photo

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ZHANGJIAKOU, China, Feb 4 (Reuters) – Freestyle skier Eileen Gu is already a social media darling in China and the Beijing Winter Games medal hopeful is celebrated as much for her fashion as her sporting prowess.

The American-born freestyle skier, who competes for China, is also well known for her modeling and college education and has gained immense popularity among young netizens.

In his latest post on Xiaohongshu, also known as RED, a Chinese Instagram-like social media and e-commerce app, Gu posed wearing a tiger hat celebrating the Lunar New Year in the “closed loop” of Games and subtitled “Olympic mode” in Chinese.

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The post was posted on February 2 and has so far gained around 24,000 likes.

“Go for it! Don’t stress, do your best!” said one of the top comments.

“Cool girl. Happy New Year, Ailing,” said another, using her Chinese name.

On China’s Weibo Twitter (9898.HK), the 18-year-old skier has some 1.4 million followers, where she constantly posts about her brand partnerships.

This week, clips from her upcoming documentary quickly sent her to Weibo.

For the upcoming Beijing Winter Olympics events, Gu will compete in three freestyle disciplines: halfpipe, big air and slopestyle.

The freestyle skier became the first Chinese athlete to win X Games gold after deciding in 2019 to compete for China, where her mother was born. Last year, Gu became the first skier to land a double cork 1440 in a freeski event.

Gu’s first event is scheduled to be the women’s big air freeski qualifying session on February 7.

This week, Gu posted on Instagram that one of her goals is to spread the sport she loves, especially in China.

“Going into my first Olympics, my goal is to just do my best, enjoy the process and continue to inspire others and be inspired by this sport and everyone who participates in it,” he said. she stated.

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Reporting by Winni Zhou and Mari Saito; Editing by Peter Rutherford

Our standards: The Thomson Reuters Trust Principles.

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