CEO Spotlight: Chris Tsounis – Co-Founder and Managing Partner of JNBC
He belongs to the new generation of entrepreneurs in Greece, succeeding thanks to a business structure he created to reach 3 million euros in annual turnover in five years, compared to 50,000 euros when he started out. At the same time, Chris Tsounis is one of Greece’s best-known YouTubers. Amid the Covid-19 pandemic, he started running his own YouTube channel to talk about the two things that excited him the most: business and investing.
The channel was unexpectedly successful and was followed by content production platform “Financial Greeks” with a corresponding YouTube channel. Financial Greeks was an attempt to unite all Greek financial influencers under one channel. Nowadays has become one of the largest digital marketing networks in Europe. Mr. Tsounis’ goal is to establish the ‘Financial Europeans’ brand as the premier financial influencer network in Europe.
If you want to know more about Chris Tsounis and his business endeavors, continue reading the interview with CEOWORLD magazine:
Q: JNBC was founded in 2018 to provide consulting services. How did the company manage to expand its activities to such an extent that it now has 4 companies under its “umbrella”?
Chris Tsounis: JNBC was founded at a pivotal time in my career. I had already created several companies before and wanted to bring everything together. JNBC was to become a holding company from day one. We focused on providing certain services until we were big enough to create separate entities.
1st came WeCommerce, our e-commerce agency. With this entity, we focused on development, management and advertising services for e-commerce platforms. Today, the company operates a number of highly successful e-commerce platforms in various B2C and B2B markets.
Almost a year later, I used our e-commerce experience to launch a new online store, anystore.gr. Thus ANYSTORE PRIVATE COMPANY was born and became the commercial department of JNBC. The main activities of the company are wholesale and retail trade through the online store www.anystore.gr. In June 2021, www.sofabox.gr was created, the company’s second online store with linen, decoration and furnishing products.
Shoppingway came third as another electronic store operator and currently manages the online stores www.mycasa.gr and www.spitimarkt.gr. www.mycasa.gr is the biggest online store for decoration and home equipment in Greece. www.spitimarkt.gr focuses on furniture, offering high quality at affordable prices.
Finally, the crown jewel of JNBC is Financial Greeks (currently Financial Europeans), a company which, in its early days, focused on content creation services, management of YouTube channels and other social media as well as the management of online advertising space in Greece and other European countries.
Thus, currently, the main activities of JNBC are the management of subsidiaries, the management of royalties and consulting services.
I believe it was the natural course of things. If you want to evolve, you have to get out of your comfort zone. The current state of JNBC is the snowball effect that has happened since I intended to scale my business. This structure has allowed us to go from €50,000 to €3,000,000 in annual turnover in just 5 years.
We are so happy with our growth!
Q: Financial Greeks is the best known of your companies because of the videos you upload to YouTube. What was the trigger for your collaboration with YouTube?
Chris Tsounis: In March 2020, at the very beginning of the Covid pandemic and the start of global lockdowns, I decided to use my free time to create my YouTube channel. My businesses were closed and I found the opportunity to start a side project to talk about the two things that excited me the most: business and investing. Outside of Greece investment channels and financial influence were starting to explode and I thought there was a lack of a Greek Youtube channel on these issues. So I jumped the gun and started.
To be honest, I never thought it would get this big so fast.
A year and a half later, a new channel was created: Financial Greeks. It was an attempt to unite all Greek financial influencers under one channel. What started as a common roof of financial influence has grown into one of the largest digital marketing networks in Europe.
Q: What did you study? Would you consider selling Quizdom as a career milestone?
Chris Tsounis: My bachelor’s degree is in Technology Management – Business Administration and Management. I did my Masters in Innovation and Entrepreneurship – Entrepreneurship but never graduated as I dropped out to pursue my career as an entrepreneur. At that time, I was scaling yourse.gr, which was my first entrepreneurial venture.
When I got involved in Quizdom, I already had many years of entrepreneurial experience. Triantafullos Xylouris, in 2017, suggested I take the CEO position at Quizdom. We had worked together in the past, but I was more of an outside consultant than a team member. It was a big step forward in my career, because all of a sudden I had a fully dedicated team to work with and budgets were skyrocketing. The transactions then amounted to thousands of euros.
Quizdom was an interesting experience and shaped me into the entrepreneur I am today. It was my first big hit! I would like to believe that I have actively contributed to the transformation of the platform into a unified global application in 5 countries.
Q: Can you tell us how Financial Greeks works, how it has grown today and what are your future plans?
Chris Tsounis: Simply put, we are a network of financial influencers. We tackle the hardest part every creator faces. Funding. In general, we cover both the needs of the creator and the sponsor. The sponsor pays to be promoted by the creator. We take care of everything. Transaction flow, payments, quality of deliverables, conversion rate, etc. We can now create a content creator from scratch. Find the right name, channel, content, sponsors, build their public image, social media, everything. Generally speaking, as Greek financiers, it is our duty to help new creators under our umbrella, to monetize their channel in the most efficient way. At the same time, we help financial brands to penetrate all the European markets in which we are present: Greece, Italy, Spain, Germany, United Kingdom, etc.
Our plan is to establish the “Financial Europeans” brand as the leading financial influencer network in Europe.
Q: You have just published a new book. Can you tell us more about the title and content? How many books have you published so far?
Chris Tsounis: The book is called “Τα 4 βήματα του πλούτου” which translates to “The 4 Stages of Wealth”. This is my only post to date.
The book is a simple and comprehensive guide on how to get your personal finances in order: from writing down your own expenses to start saving money and investing.
The topic of how an individual can achieve financial freedom is scattered throughout the book and even the most difficult concepts are explained with simple language and plenty of examples so that even a child can understand them. And one very important thing! The book does not promise riches in the months or even years to come. The book proposes a long and steady process, which will last a decade or more.
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