Candi Carter, Veteran TV Executive, Joins E-Commerce Company Knocking as Chief Content Officer | News

NEW YORK, February 23, 2022 /PRNewswire-PRWeb/ — Knocking, a company that produces e-commerce for ALL media, today announced the Emmy Award-winning producer and industry leader Candi Carter as Content Director. Carter will bring more than 30 years of experience in content creation, business development and strategic partnerships to this new role, in addition to bringing his longtime professional relationships in the entertainment industry.

“Knocking embeds the brands people love in media better than anyone,” Carter said. “I know firsthand that every executive tasked with increasing revenue wants to do e-commerce, but lacks the resources, bandwidth, and skills to handle it on their own. By teaming up with Knocking and using their proprietary technology, I’m excited to share this winning e-commerce model with my media peers to help them leverage their audience and develop new revenue streams.”

Carter joins Knocking amid strong industry growth and will focus on growing the company’s successful partnerships and expanding its model across all platforms. The addition of Carter to its leadership team allows Knocking to integrate world-class content production with its decades of electronic communications and analytics experience.

According to eMarketer, nearly 150 million more people have gone online since the pandemic, and the publisher predicts that “e-commerce is now on track to surpass 20% of total retail by 2024.”

“Candi is a storyteller. Her vision and deep connections in the media industry will only strengthen the quality partnerships Knocking is known for,” said Brian Meehan, COO of Knocking. “This is an industry impervious to disruption, and the potential is endless. Candi will help Knocking deliver the best experiences in this ecosystem, from our media partners to brands to the consumer.”

Knocking is a leader in producing e-commerce for media companies to create new connections with their audience through engaging segments featuring new, popular and exclusive products. The Knocking process is turnkey. The team works with a media company to develop authentic segments, then secures talent and creates lasting relationships with the brands that will best serve a partner’s audience. Knocking offers full-service production or will meet a partner’s in-house needs.

Using a proprietary viewer impression model that ties buyable content to revenue, Knocking is able to demonstrate what continued or repeated airtime actually means for a transaction, attributing a sale per impression and predicting the scale potential. Knocking’s proprietary analytics SaaS Mission Control provides media partners with transparent, real-time transactional data to understand their audiences on a whole new level.

Knocking has worked with major US and Canadian media companies, including Disney, iHeartMedia, Cox Media Group (CMG), Sinclair Broadcasting Group, NBC Owned Television Stations and Weather Group, to incubate business ventures and turn passive audiences into active consumers .

“It was exciting to see our audience embrace Knocking’s introduction of produced segments to CMG’s marketplaces,” said Marianne Pittman, EVP Content, Product & Innovation for Cox Media Group. “The addition of an e-commerce option and offering savings opportunities on popular brands has been well received. Knocking provides a trusted path for CMG consumers looking for real deals and exclusives from from a reliable source.”

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On Candi Carter

Candi Carter is a media executive who has produced award-winning television programs for over 30 years. In her most recent role, Carter was an executive producer/showrunner for ABC and had an initial development deal with ABC Entertainment. In 2020, she became executive producer and showrunner of the Tamron Hall Show. Under Carter’s supervision, Tamron Hall received three nominations for the 2021 Daytime Emmys, as well as an NAACP nomination. before joining Tamron Hall, Carter served as executive producer of the iconic daytime TV show, The View, for five seasons. During his tenure, The View was inducted into the Broadcasting Hall of Fame and won an Emmy Award in 2020 for “Best News Talk Show”. Carter spent 15 years on the Oprah Winfrey Show in Chicago, producing some of the most memorable hours of television in daytime history. In 2011, Carter raised capital and co-founded New Chapter Entertainment. As CEO, she ChicagoA New York-based production company created, developed and produced unscripted television shows for broadcast, cable, syndication and new media. Carter’s leadership includes building successful teams and businesses, collaborating with A-list people and A-list celebrities, building strategic content partnerships, and focusing on diversity at all levels of the business. ‘organization.

About hitting

Knocking is an e-commerce production company that finds the products consumers love and puts them in all the media they consume. Partnering with media companies, Knocking delivers real deals through segments of trust and value to viewers, while helping brands gain more direct access to consumers.

Media Contact

Kaitlyn KuroskyHigh10 Media, +1 212-918-2048, [email protected]

SOURCE Knock

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