Bloomingdale’s new “Bloomie’s” store to open on August 26

Bloomingdale’s first location of a new concept store will be in Fairfax, Virginia, and will open on August 26, 2021. It will be small, just 22,000 square feet. So, they shortened the name to “Bloomie’s”, which has long been the company’s nickname.

The store will be located in the Mosaic District shopping center and will offer an assortment of clothing for women and men. There will also be a beauty area. Additionally, the store has a restaurant called “Colada Shop” which will feature Cuban food and be designed to reflect a Caribbean socializing style. There will be stylists throughout the store who will be outfitted with digital vending devices that will give them quick access to special finds for nearby Bloomingdale customers.s stores.

The store will be highly organized with top brands so shoppers can find the best of Bloomingdale’s in this new location. The women’s fashion focused store will feature famous brands such as Ganni, Maje, Rag & Bone, Cult Gaia, Jonathan Simkhai, Jimmy Choo, 3.1 Philip Lim and Proenza Schouler, as well as handbags from Mansur Gavriel and Marc Jacobs and Gucci accessories. , Céline, Dior, Saint Laurent and Prada among others. Special attention will be paid to women’s sportswear, with assortments from Adidas by Stella McCartney, Alo Yoga, Koral, Y-3 and Nike.

Tony Spring, CEO of Bloomingdale’s, said: “Bloomie’s has always been a term of affection from our loyal customers. Our new Bloomie’s store will be a destination of style and service featuring a new store experience and new design concepts, as well as a distinct assortment of contemporary and luxury brands advanced in women’s fashion and beauty. and men.

To celebrate the new store, Bloomie’s will be hosting activities in the Mosaic District throughout August. Bloomie’s will also invite the community to a variety of festivities during opening week.

I anticipate future openings of additional Bloomie’s stores in strategic locations. The small size makes it relatively easy to find good locations in upscale neighborhoods in the United States. I believe that in the post-pandemic era, this will be a good development for the growth of Bloomingdale. This fashion brand is clearly on the move. I can visualize Bloomie’s rapid growth in many suburban locations. It will be interesting to watch.

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