bKash at the top of “employers of choice”


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Top 16 Universities Participate in Campus Track Survey 2020 Conducted by Nielsen



| Update:
Dec. 31, 2020, 11:06 a.m.


According to Campus Track Survey 2020, bKash, the nation’s largest MFS provider, has for the first time become the number one “Employer of Choice” among 53 multinational and local companies across all industries. bKash was also chosen as “Dream Employer” for the 2nd year in a row with a significant margin in both categories.

2020 final year BBA and MBA students from top 16 selected universities in Bangladesh participated in the survey including IBA- Dhaka University, IBA- Jahangirnagar University, Bangladesh University of Professionals, Rajshahi University, Khulna University, Chittagong University, North South University, BRAC University and so on.

Nielsen, the world-renowned research organization, conducted the investigation. The survey was conducted based on three parameters: i) industry preference, ii) employment, salary and campus activities, and iii) aspiration factors. In terms of Campus Recruitment Index (CRI) across organizations, bKash has excelled in all parameters with its campus activities, student preferences, attractive salary scale, work environment, growth opportunities and job security.

During the survey, final year business school students mainly mentioned the FMCG and FinTech (Fintech) or Mobile Financial Services (MFS) industries in terms of best career opportunity for employment. ; this was followed by the banking and telecommunications sector. In terms of IRC (across industries), bKash topped the list among 53 multinational and local companies. bKash was able to maintain its first position as a “Dream Company” thanks to the goodwill of the company and a good working environment. In the dimensions “Best selection process”, bKash also secured first place.

This achievement is recognition by the students for the actions that bKash has consistently carried out over the years. In the survey, it was observed that the 5 main factors determining the choice of employers are: the good reputation of the company in the market, the learning opportunities, the total salary package, the independence and the ability to decision making at work and opportunities to work with and learn from top talent.

bKash also offers Management Trainee (MT) program at different universities and according to survey bKash MT program has become the best MT program among all companies. In addition, it organizes preparation and knowledge sharing sessions for students on relevant topics. Along with this, bKash also offers paid internships where students have a rewarding learning experience about Fintech by managing projects that have a direct impact on the business.

-rmc /

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