Bally announces the winners of the Fashion Innovation Award, virtual fashion edition

Luxury brand Bally, in partnership with The Lifestyle-Tech Competence Center, announced the winners of the Fashion Innovation Award 2021, virtual fashion edition. Scale-ups and innovative B2B / B2B2C service providers were invited to apply for the awards, which focused on virtual fashion and augmented customer experience.

The winner of the Virtual Mode category was announced as OppenFuture Technologies, a China-based 3D and augmented reality (AR) technology company providing 3D interactions and AR trial functionality for e-commerce. Candidates for the category were sought out on virtual solutions in the areas of 3D fashion design, virtual clothing, fashion NFTs, avatars, fashion metaverse and games. Shortlisted for the award included Dutch company The Manufacturer, a digital fashion house and metaverse social platform, Anam XR.

US-based Obsess won the Augmented Customer Experience category for its ability to enable international luxury brands to deliver interactive and creative digital shopping experiences, using virtual reality (VR) technology for stores and theaters. exposure. Category selections were geared towards technology areas surrounding virtual testing and stores, customer journey virtualization, e-commerce enhancements, phygital stores and more. UK-based virtual shopping platform Klarna and SmartPixels, a 3D visualization platform, were among the finalists.

100 applicants from across Europe, Asia and North America were presented to the jury, made up of senior management from Bally and representatives from competition partners including Accenture, Microsoft and USB. The finalists were presented on a decisive pitch day at Bally’s headquarters in Switzerland.

The winners of the competition will have the opportunity to work on a proof of concept project with the Swiss label next year.

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