An annual design fair on sustainable fashion

By IANSlife

New Delhi, April 9 (IANSlife): The annual #ConsciousEffort Design Show & Conclave, now in its fifth year, served as an active launchpad for conversations about the intersections of sustainability and environmental awareness with fashion, retail and the style of life. In recent years, there has been renewed interest in sustainable fashion as an industry with the potential to improve both the environment and social impact. Sustainable practices are being aggressively integrated into the brand goals of designers and fashion houses.

Founded by Saachi Bahl, founder of Saahra, the show aims to educate, engage and empower people about sustainable fashion. Saahra is India’s leading sustainability platform that connects e-commerce, advocacy and sustainability. This year’s #ConsciousEffort Design Show & Conclave promises to be another exciting event.

In line with the global shift towards more ethical business practices, the Conclave serves as a springboard to showcase conscious luxury brands in fashion, beauty and lifestyle. The multi-faceted event also brings together well-known faces from the world of design and social activism for panel discussions and dialogues that complement the showcases of fashion, beauty and lifestyle houses. The event has already hosted celebrities such as Rahul Misra, Anju Modi and Amit Aggarwal among others.

Saachi Bahl speaks to IANSlife about the show:

How do you define sustainable fashion?

Bahl: Sustainable fashion is really about manufacturing consciously and ensuring that companies’ production practices are environmentally sustainable and socially fair. Circularity is a brand philosophy. It is about being mindful from raw material sourcing to rethinking excess/waste and worker welfare in value chains, and ultimately designing with the after-life of the product in mind ! Sustainable fashion isn’t a definition you have to live by – rather it’s a culture you embrace of both respect and responsibility. Respect for people, planet and profit and the responsibility of our race to create a greener and better world.

Q: How to become a player in sustainable fashion both from the manufacturing side and from the purchasing point of view?

Bahl: On the manufacturing side, I think companies need to rethink how they manufacture. They need to assess how they produce and what they can do to make their practices more sustainable. Even small steps such as using natural and biodegradable materials, recycled packaging, reducing the use of plastics and choosing responsible and certified supply chains can make a big difference. On the other hand, buyers need to recognize that the real power lies in their choice. I would tell consumers to buy less and buy better and there is no better mantra than the golden 3 R’s – “Reduce, Repeat, Recycle”! Consumers interested in investing in sustainable fashion or learning more about it can also visit #ConsciousEffort – an event I am hosting, on 9th April 2022 at The Imperial, New Delhi from 10am to 6pm. We have a curation of around 20 conscious brands you can shop and attend panel discussions featuring prominent designers like Anita Dongre to learn more.

Q: After bouncing back quickly after pandemic fast fashion is here to stay, how can brands be more aware of their role in perpetuating eco-conscious choices?

Bahl: I don’t think sustainability is a fast fashion or slow fashion phenomenon. For any real change, the industry as a whole, including fast fashion chains, slow fashion boutiques and couturiers, must all collectively address climate and social justice challenges. Each company and each industry will face its own challenge. For example, the challenges of a denim manufacturer in terms of sustainability are very different from those of a sportswear brand! Businesses need to assess their true impact and responsibilities. I believe we should all do our best and when we know better, do better!

The one-of-a-kind fashion summit will take place on April 9, from 10 a.m. to 6 p.m., at The Imperial, New Delhi.

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