American fashion brands Forever 21 and American Eagle return to Japan

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TOKYO, Sept 21 (Reuters) – Forever 21 and American Eagle Outfitters Inc (AEO.N) are set to return to Japan after the two U.S. fast-fashion brands exited the market in 2019, the company said on Wednesday.

Forever 21 will begin e-commerce sales next February and open a physical store in the spring, according to Japanese trading firm Itochu Corp (8001.T), which has acquired domestic sales and licensing rights for the brand.

Forever 21 was acquired in 2020 by New York-based Authentic Brands Group (ABG). Itochu said in August it was working with ABG to expand Eddie Bauer stores in Japan after that brand closed its last store in the country in December 2021. read more

American Eagle said separately that it is returning to Japan with two flagship stores in Tokyo’s Shibuya and Ikebukuro districts in October. The brand was only available online in Japan following the closure of its last physical stores in 2019.

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Reporting by Rocky Swift and Miho Uranaka; Editing by Christian Schmollinger

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