Amazon launches Digital Kendra to empower Indian businesses with e-commerce


E-commerce giant Amazon launched its first Digital Kendra in India in Surat, Gujarat. The Amazon Digital Kendras are physical resource centers that will provide micro, small and medium enterprises (MSMEs) with the opportunity to experience the benefits of e-commerce.

They can benefit from a range of third-party services such as shipping and logistics assistance, cataloging assistance, digital marketing services, GST (goods and services tax), and support. tax to start their journey towards digital entrepreneurship. The initiative is in line with its commitment to digitally enable 10 million MSMEs

“Last year at Smbhav, we announced that Amazon would invest $ 1 billion in India to help digitize 10 million Indian MSMEs by 2025,” said Amit Agarwal, senior vice president and country manager, Amazon India. “And today we are taking an important step towards that goal by opening our first Amazon Digital Kendra in Surat, Gujarat. This is a serious effort to bring the right tools, support and service infrastructure closer to the location of MSMEs and help them take advantage of e-commerce. Amazon Digital Kendra will help MSMEs grow their business through the adoption of technology and will play an even bigger role in boosting and growing the Indian economy.

Inaugurating the Amazon Digital Kendra, Vijay Rupani, Chief Minister of Gujarat, said the Amazon India initiative will help equip MSMEs with the knowledge, skills and support needed to benefit from the adoption of the technology and of electronic commerce.

“This is all the more important as MSMEs seek to revive and rebuild their businesses after recent challenges,” Rupani said. “Initiatives like these have a multiplier effect by enabling our MSMEs to play an important role in bringing India towards its vision of being a $ 5,000 billion economy.”

Amazon will engage with local partners to set up and manage Digital Kendras. It will provide local partners with additional sources of income while playing a vital role in raising awareness and understanding of e-commerce. This would help better understand export markets and provide MSMEs with the tools to grow their business.

Manish Tiwary, vice president of Amazon India, said the company came up with the idea for Digital Kendra because they wanted to bridge the gap between MSMEs across the country to digitally empower them and help them become digital entrepreneurs. with their offline activities. It would also help them reach clients in India and around the world.

“It was a necessary step to remove friction for (companies) who have never done business or accepted payments online. I really think it would serve as a gateway to train and hold them in hand,” Tiwary said.

MSMEs can visit Amazon Digital Kendra and receive third-party services including training on the benefits of e-commerce, GST and tax support, shipping and logistics support, cataloging support and digital marketing services.

This will also allow MSMEs to benefit from integration services if they want to register as sellers on or engage in other Amazon programs such as Amazon Global Selling, Amazon Pay, Amazon Karigar, Amazon Saheli “I Have Space”, and “Easy Amazon”.

“We’re going to set up (Digital Kendra) in clusters that have a very high MSME density,” Tiwary said. “We believe this will play a very, very critical role in enabling MSMEs to connect and grow and improve their business. This would help us deliver on our promise to digitize 10 million MSMEs by 2025. ”

Last year, at the first Smbhav summit, Amazon announced three important commitments: digitally activate 10 million MSMEs, enable e-commerce exports worth $ 10 billion and create 1 million more jobs in India. between 2020 and 2025. and has already digitized 2.5 million MSMEs, enabled cumulative exports worth $ 3 billion and helped create nearly one million jobs in India to date, including 300,000 direct and indirect jobs since January 2020.

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