About You enters Greece and Portugal

About You, the German fashion platform, is now active in Greece and Portugal. The company continues to expand in southern Europe, after launching in Italy just last month. The distributor is now present in 26 European markets.

About You is also known as the daughter of Collin, an online shopping brand under the wings of e-commerce giant Otto Group. In addition to being an online fashion store, the company offers cloud services as well as distribution centers to other retailers under the TME name. By launching into three new markets, the platform continues to expand across Europe.

26 European markets

About you entered Spain earlier this year and only launched in Italy last month. The platform continues to expand its presence in Southern Europe, now adding Greece and Portugal to the list. Including the two new markets, About You is now active in a total of 26 European countries: from Germany, Austria and Poland to Switzerland, the Netherlands, Denmark and France.

The platform continues to develop its presence in Southern Europe.

Over 1.4 million visitors on the first day in Italy

Just like with previous launches, About You launched a big marketing campaign in the hopes of gaining attention. Advertisements are shown on television, radio and online. There appears to be market potential: on day one, the platform attracted over 1.4 million visitors in Italy and over 500,000 in Greece and Portugal.

The company offers free shipping and returns within 100 days.

Their new customers have access to more than 100,000 products from more than a thousand brands. The company also offers free shipping and 100-day returns.

9 million active customers in 2021

The German platform went public earlier this year. The retailer has around 9 million active customers in 2021, up from 6.5 million last year. Although the Covid-19 pandemic has left its mark on the fashion part of e-commerce, About You expects revenues to increase by up to 50% year-round, according to their latest quarterly report . This would mean an expected turnover of between 1.63 and 1.75 billion euros.


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