A new report on e-commerce in Brazil analyzes the Brazilian e-commerce industry

The new Brazil e-commerce report brings data on site and app visitors, as well as demographic data on the distribution of search across the country. Discover the main highlights and analyzes of the month.

In July 2022, Brazilian e-commerce grew by 5.29%, driven by the Tourism (+14.3%), Cosmetics (+11.9%) and Distribution (+6.3%) segments. On the other hand, visits via apps, which had seen strong growth in recent months, increased by 1.53% compared to the previous month.

E-commerce websites and apps combined saw 24.3 billion visits in the past 12 months. The data comes from the Brazil E-commerce Report, published monthly in Portuguese and English by Conversion, an SEO (Search Engine Optimization) agency.

The study also reports the most searched brands in each segment, using the Share of Search methodology, which is predictive with respect to market share, i.e. it indicates the trend of the share of market of each store. The brands with the highest search share are Amazon (59%, import sector), Petz (44%, pet sector) and Stanley (42%, gifts and flowers sector).

“Over the past month, Brazilian retail as a whole has returned to a more optimistic scenario with growth in physical stores, as well as Brazilian e-commerce, demonstrating a recovery in the economy,” said Diego Ivo, founder and CEO of Conversion. “Retail segment growth reached 6.3% last month, one percentage point above the national average, which is extremely positive,” Ivo added.

In July, 74.4% of e-commerce access in Brazil came from mobile devices

In July, more than 74% of e-commerce access came from mobile devices. This is a growing trend, especially with the expansion of fast and mobile internet for all Brazilians. Of the total visits, 20.8% come from apps, 52.8% from accessing the website via mobile, and only 26.4% from desktop.

Privileged access to the children’s products sector is via mobile devices, with 82% of total access. Only 29% of all access to the food and beverage industry was via a mobile device.

The most visited applications are Shopee (132 million visits), Mercado Livre (77 million) and iFood (50 million). App data is for Android OS only.

Ranking and market share of the 10 largest e-commerce companies in Brazil

The Brazil e-commerce report monthly presents the ranking of the main e-commerces in the country. This ranking is divided into two categories: one for all websites and one for each of the 18 sectors. The Top 10 are: 1. Mercado Livre (13.7%), 2. Shopee (9.6%), 3. Amazon Brasil (5.6%), 4. Americanas (4.9%), 5. Magalu (4.8%), 6. AliExpress (3.6%), 7. iFood (3%), 8. Casas Bahia (2.8%), 9. Netshoes (1.9%) and 10 Shein (1 .4%). The percentage refers to the market share.

Share of Search and brands with the highest market share

The search share metric is the proportion of searches for a specific brand within the consumer category in which it operates. The formula for calculating search share is to divide a brand’s search volume by the total search volume of all brands in a segment. The importance of research share is that, as the Les Binet study shows, it predicts market share.

The study analyzed the search share of all major Brazilian e-commerce sectors. In this regard, positions were also exchanged. Amazon continues to lead as the e-commerce with the highest share of searches among all categories, holding 59% of the imported sector. In the top 5, Petz (44%), Stanley (42%) and Loja do Mecânico (42%).

Please download the free report here.

Media Contact
Company Name: Conversion
Contact person: Thais Yumi
E-mail: Send an email
Call: +55 11 99933-3955
Country: Brazil
Website: https://conversion.ag/

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