94% of US consumers abandon their shopping session due to irrelevant results
Retailers lose $300 billion each year due to search abandonment in the United States alone. But, with the latest discovery solution, Retail Search, now available, retailers around the world can optimize their websites and mobile apps with Google-quality search. Based on Google technologies that understand user intent and context, the solution helps businesses improve search and the overall shopping experience across all of their digital touchpoints.
Already, early adopters like Lowes, Fnac Darty, and Casas Pernambucanas have used Google Cloud discovery solutions to increase sales conversions, increase basket sizes, and improve customer engagement, according to the report.
According to a 2021 survey by The Harris Poll and Google Cloud, approximately 94% of US consumers abandoned a shopping session because they received irrelevant search results. This is a phenomenon known as “search abandonment”. Indeed, poor product discovery experiences can stop a purchase in its tracks and frustrate shoppers.
Fortunately, product discovery experiences on retail sites can now deliver superior contextual experiences for consumers, combining marketing and data science insights along with advanced search technologies based on machine learning and analytics. artificial intelligence.
Now, thanks to the power of Retail Search, when a shopper searches for a “long black dress with short sleeves and a comfortable fit” on an e-commerce site, they should immediately get results for precisely that, rather than narrowing down their search multiple times, or worse. , giving up their shopping trip. Retail Search transforms the shopping experience and makes it easier for shoppers to find relevant products by displaying intuitive and contextual results.
“With limited customer signals and no historical data, long-tail descriptive searches are among the hardest queries to understand,” said Neelima Sharma, senior vice president, technology, e-commerce, marketing and merchandising at Lowe’s. “We’ve partnered with Google Cloud to deliver relevant long-tail search results to our customers and have seen an increase in clicks and search conversions and a drop in our ‘No Results Found’ rate since our launch. .”
“Constantly improving our website search engines has always been a priority for us, as we aim to provide our customers with an easier, more personalized and improved online shopping experience,” said Olivier Theulle, e-commerce and digital director of Fnac Darty. “As we implement the Google Cloud site search solution on our Fnac Darty websites and are the first French retailer to do so, we expect the solution to deliver increased conversion rates while providing greater high customer satisfaction.
This fully managed service is easily customizable, allowing organizations to create buyer-centric search experiences. Our site search solution is built on Google’s decades of experience and innovation in search indexing, retrieval, and ranking. Retailers can make product discovery even easier for shoppers, while optimizing their business goals with advanced features.
“Google Cloud has helped improve the indexing and quality of search results on Pernambucanas’ digital platforms, providing a better experience for our customers and improving sales conversions,” said Fabiano Rustice, director of information at Pernambucanas. “On Black Friday November 2021, the biggest retail date in Brazil, we saw a 20% reduction in search refinements per user, for which Retail Search was instrumental. We are proud to be early adopters and to have Google Cloud as a strategic innovation partner.”
In addition to Google Cloud’s efforts working directly with customers, the ecosystem of key partners, including GroupBy, Lucidworks, GridDynamics, SpringML, and others, also leverage Google Cloud discovery solutions to provide value-added services to their customers. clients.
“In the fast-paced and fiercely competitive e-commerce environment, we see forward-thinking and innovative retailers prioritizing product discovery,” said Roland Gossage, CEO of GroupBy. “GroupBy is proud to have partnered with Google Cloud to launch its product discovery solutions in multiple customer environments. We have already seen an increase of more than 10% in online revenue, which is equivalent to millions of dollars, and this is just the beginning.
Fibre2Fashion (RR) Press Office